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Data Analysis and Publication Progress
We brought together 142 young people from Türkiye, Spain, North Macedonia and Serbia to talk fashion — and rethink it.After the project, their attitudes toward sustainable clothing jumped by 35.5% on average, with the sharpest shift in how they shop (+72.9%). The results held up across all four countries.Turns out, a little awareness goes a long way. Small choices really do add up.







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